Someone I hold in high regard once described my work as ✨B2C vibes for B2B brands✨ and I've been humble-bragging about it ever since.

I've spent 15 years helping tech companies (from Series A startups to post-IPO) build social presences that feel human. I've created content for remarkable brands like Atlassian, Postman, Regus, and Uber for Business.

But underneath all of it, I'm a storyteller first. I've written for film, produced podcasts, and spent my career obsessing over stories and the best way to tell them through social media.

That instinct is what I'd bring to Base44. You already have such great momentum. What I bring is the ability to craft social content that stops the scroll and engages users.

I've grown communities from zero to nearly half a million followers through purely organic tactics. I've developed short-form videos for brands that had basically no following but racked up 10,000+ organic views anyway. I drove creative direction for LinkedIn paid campaigns that outperformed competitors in our space by 7x in engagement and lead gen. I built an incredibly effective executive and employee advocacy program from the ground up with zero budget.

On X specifically: at Sophos, I recognized that the cybersecurity community lived on Twitter, and that our threat research team was publishing groundbreaking work that was getting completely buried and unengaged. I translated 20+ page technical PDFs into social-first threads that the security community actually wanted to read and share. SophosLabs (now known as SophosXOps) became our most-engaged, fastest-growing account — and earned the attention and respect of the most skeptical influencers in the space.

I most recently wrote and produced a fiction audio series that was featured by Apple Podcasts and iHeart and ranked in the top 3 on Apple Podcasts' charts for Fiction and Drama. (I truly meant it when I said I’m a storyteller.)

Above are just a handful of projects I'm tremendously proud of. Some still make me laugh out loud.

If you'd like to get in touch, email me at KimberlyLTruong@gmail.com or connect with me on LinkedIn.

You can also download my resume here.